Cooperations with Climbing Gym


The biggest wall we have to climb is the one we build in our mind.

Climbing is not just about physical strength – it's also about the mind. How we focus, find motivation, and feel around others greatly influences our climbing experience. Working in a gym also has a unique set of psychological challenges – e.g. for your staff, it's where our work, social lives and hobbies mix into a single environment. We've been working with gyms, federations, and athletes for years to better understand and overcome their unique set of challenges.

Climbing Psychology offers a range of services that can help benefit your staff, your teamwork, and your community.

We offer gyms a free online meeting in which we will discuss your business goals and work together to see how we can help you grow in the climbing industry.

A free online meeting is great for your gym if:

✔️ You are interested in leveraging psychological techniques to improve staff productivity, team cohesion, and overall job satisfaction.

✔️ You aim to create a mentally stronger, happier and more productive gym environment.

✔️ You want to reduce staff turnover and manage stress during peak times or events.

✔️ You recognize the value of psychology and mental coaching, and its potential to increase your gym's revenue by improving the quality of your services and the satisfaction of your staff and/or members.

We are always looking forward to hearing from you and adapting our offers to your needs and wishes!

Gyms, Educational Programs and Organisations We Have Worked With

What You Don’t Get

No fluff — just the good stuff. We only share the proven frameworks and tools that have a track record of results.

No quick fixes. (The mind is a complex infrastructure and doesn't rewire overnight). There are so many different mental aspects to learn about as a coach and becoming mentally stronger is an on-going journey – for both you as a coach and your athletes. This is the start to becoming more aware of what you can do, what impact you have and how to foster both your athletes’ performance, enjoyment and well-being in climbing.

Our classes are designed to help you better understand your team. But learning and hearing about something is something completely different to applying it. The application of what you learn is up to you. We recommend you to reflect yourself on what you have learnt afterwards, so you can better implement your lessons learnt into your every day training.

  • Madeleine Crane

    FOUNDER, CEO & SPORT PSYCHOLOGIST

    Madeleine is a passionate climber who has been climbing for more than 20 years herself, competing nationally and internationally for almost 15 years. She is a certified sport psychologist and systemic coach, lives in the West of Austria (close to the Swiss border) and is specialised on climbing. She has been working with climbers and climbing coaches from all around the globe, regardless of their age or professional level. Madeleine also has a cooperation with the local Olympic Center in Vorarlberg. When she is not working, you will very likely find her at one of the local crags, in the gym or at home, baking something.

  • Carina Junglut

    SPORT PSYCHOLOGIST & CLINICAL PSYCHOLOGIST I.E.

    Carina is a certified sports psychologist and clinical psychologist based in the stunning climbing mecca of Innsbruck, Austria. Specializing in developmental psychology, her focus lies on working with youth climbers. Having grown up in a nearby mountainous region, Carina feels deeply connected to the landscape—mountains truly feel like home to her. Passionate about outdoor sports, especially climbing, she cherishes the exhilarating sense of freedom it brings. Carina thrives on pushing her limits and exploring her mental edge.

  • Kaisa Soininen

    SPORT PSYCHOLOGIST

    Kaisa is a Sports and Exercise Psychologist based in Helsinki, Finland. She has worked with recreational and competitive climbers and specialised in dealing with perfectionism, a high drive for performance among recreational climbers, career transitioning, stress management and commitment via deepening self-knowledge. She found her passion for climbing in her forties and wants to continue climbing for decades ahead.

What Others Are Saying About Working With Us

  • I am a competitor climber and struggle with a lot of mental problem, luckily I found Madeleine in the right time and at the perfect place. I am so grateful for everything that she taught me. Her knowledge about climbing and competition is really a big bonus. I can't thank her enough. Highly recommended!

    J. Udtohan, Philipines

  • Definitey great and very professional expercts! They know what they are doing and have a deep and close relationship and insight in climbing, climbing comunity, training amd competition area... They knows how to serve you those knowldege on understandabe and interesting way! Definitely reccomend ;)

    M. Markovič, Slovenia

  • Madeleine and climbing psychology teach climbers, athletes and people excellent tools to perform their absolute best. I have been part of her workshops in Australia and run nutrition workshops along side her at bouldering festivals and have learnt a lot professionally about how to get the most out of participants. Very much recommend working with climbing psychology.

    A. Watts, Australia

  • Whether you are a competition climber or weekend warrior Madeleine can help you address the mental barriers that hold us back in sport. We attended a workshop for coaches, here in Ireland for Mountaineering Ireland, which really highlighted how communication, body language and visualisation can help the mindset of the athletes you work with to facilitate their best performances. She also provided a workshop on the Psychology of Sending and after applying the principles of the workshop it enabled me to unlock the sequence of my project and I sent it 2 weeks later. I would highly recommend Madeleine to anyone who is willing to explore and develop their thought processes to enhance their performance in life. It really works!

    R. Hunter, Ireland

  • We enjoy working with Madeleine a lot! She's been educating different levels of trainers during the national federation's trainersweekend. Not only is she very professional and knows from a competitors, as well as from a sportpsychologists background what she's talking about, but she's also very enthousiastic, motivating the trainers and climbers and creating valuable and inspiring interactions.

    A. Van Weert, Netherlands

  • Ich und meine Athleten vertrauen voll und ganz auf Climbing Psychology. Madeleine, selber als ehem. Wettkampfkletterin und nachwievor mega starke Kletterin, weiß einfach wovon sie spricht, und was Kletterer "bewegt" In Sachen Sturzangst, Emotionen, Aktivitätslevelregulation gehört sie zu den Spezialisten!

    S. Pichler, Österreich